Dropshipping has made it easy for entrepreneurs to open a business worldwide. If you have the skills to write a basic product description and to set up a web design, you are good to go! The only issue is, once you have a store, how do you make the most out of it? How do you make your customers look for your products? One powerful marketing tool that has been available for entrepreneurs are video advertisements.
Making your business plan should include marketing and advertising - which most business owners fall short. One might think, having basic skills and capital is enough. The real question is, how do you get your business out there and reach the right customers?
Statistics show that video has performed quite well in the past 3 years:
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- The average CVR for websites using video is 4.8%, compared to 2.9% for those that do not use video on their web pages.
Sounds great, right? This is a signal for most dropshippers to shift their business focus on marketing on using video content to promote their store and product that will surely amplify brand awareness and recall. But in reality, most entrepreneurs underutilize the use of this marketing tool for their business because of its cost and how much labor and time they’ll put into it. But with the right planning and execution, your business will turn out well with the help of video marketing ads.
Let’s jump right into it.
Google loves videos! Why? Videos allow you to increase the time spent by visitors on your site. A customer has an average of 88% spent time on your website with video. If this is the case, Google thinks when people are staying longer on your site you are likely to appear on top search in Google, like 53 times more chance to show up! Plus, you can put video ads on YouTube, which is owned by Google, where you could optimize your video and will result in more traffic by creating a link back to your store.
Let’s be real, most consumers are visuals, meaning would rather watch a video than read a product description. Who would want to buy a product without seeing it’s actual videos, right? And to make it even better, if both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
When you need to show something on how it works, provide detailed information about it and make sure the information is thoroughly absorbed, a video explanation type would be your best choice. If the costs will be your main challenge, you can first try on video review - that can be recorded through smartphone or an animated presentation converted into video, make use of these two, and who knows, these ads as your starters you might be able to provide professional video ads soon! Baby steps.
One thing to remember: Videos up to 2 minutes long get the most interaction! I’m sure you don’t want your customers to get bored, right? Do you know why people prefer watching than reading? The answer is, because it takes less time and effort. In addition, no one wants to watch a video ad that’s more than 10 minutes. Considering the particulars of dropshipping we can decrease this opportunity to around 30 seconds for a video promotion. For the explanation, it is sensible to make a fast one-minute promotion guide and save the rest for the "full review" accessible in a separate link.
This is according to research from LimeLight; Online video continues to grow in popularity at the expense of traditional broadcast viewing. Overall, watchers go through six hours, 48 minutes out of each week watching different sorts of online video, a 59 percent increment since 2016. This only means that the demand for videos is increasing! I’m pretty sure you want to follow this trend. Dropshipping could take advantage of it. Furthermore, people are really concerned on how the product will look like.
Above all these tips, here are some that you might also consider on creating video ads:
- Know your objective
- Target your ads based on your objectives
- Make sure they are visually appealing
- Know your target audience
I know, we all want our businesses to have an ROI, keep in mind that many businesses are now using videos as their marketing tool for their products, all the more you want to keep your game up and stay competitive. You need to always find ways to beat the competition.
To sum it up, these are just a few tips that you can try in executing your video marketing, these sure will help you get more customers to buy your product. With the right concept and objective, you will get better connection with your customers, higher engagement with the product, high retention of your goods, and YouTube, Google, and other social media platforms can help you get more traffic to your dropshipping site, too!