We can all agree that a part of running a successful online retail store is to have smart and creative marketing. As the competition in dropshipping continues to grow, entrepreneurs in this kind of field must execute one of a kind marketing that will attract customers and get them to purchase your products. Fact is, in the business world, many small businesses are competing with big businesses that have deep pockets when it comes to advertising and marketing. Businesses like dropshipping are emerging and many entrepreneurs should be up-to-date on the latest marketing tools that can step up their game and create a bunch of solid traffic and sales. For starters, here are some checklists in crafting a powerful marketing tool - Video Ads.
- Create Video Ads to Boost Your Traffic and Sales
In the course of the most recent couple of years, much has been expounded on the viability of video promotions. It’s biggest advantage versus the traditional ads, is its visual impact is undeniable to customers. According to a study conducted by Wyzowl, 87% of video marketers say video has increased traffic to their website. The study also says 80% of video marketers say video has directly increased sales. 81% of video marketers say video has helped increase the average time visitors spend on their website.
Video ads also can boost SEO results. This is particularly true if the ad happens to be on your website. If you can make an engaging video, people spend more time on your webpage, increasing what is called the ‘dwell time.’
These are only a portion of reasons why learning how to make video ads for dropshipping is a worthwhile effort.
- Choose Your Target Audience For Your Ads
One of the things you should carefully consider in making your content is your target audience. This is crucial because your goal is to make your ads visible to people who would likely buy your product. For example, if you have skin care products, the targeted audience are mostly women. In some cases, there are also certain ages to be considered.
Likewise, if you’re promoting muscle building supplements, your target audience are people who are physically active and spend most time in the gym working out. An add may be too broad if does not have a specific target audience, once you have decided on which product to promote make sure you focus on defining your audience that will most likely to be interested to purchase your product.
- Choose Your Ad Content
After carefully defining your target audience, it is time to decide on what format you’re going to use for your ads. Here are some examples:
- Explainer Videos
An explainer video will be describing the features of your product. The product is explained as an answer or a solution.
- How-to Videos
Step by step instructions to recordings tell the best way to utilize an item or set up it. From excellent tips to assembling a barbeque flame grill, the conceivable outcomes are huge. Even if you have an online food product website, you can feature how-to videos for recipes or how to use specific seasonings.
- Educational Videos
These kinds of content serve to inform and provide information. One example might be educating consumers on the differences between sun tan lotion and sunscreen products. Video ads like these are highly popular and serve to bring traffic back to your website.
2. Craft Your Video Ads
There are few ways you can make your exceptional video ads. It will now depend on your budget, technical know-how, and time. The incredible thing about video ads is being innovative and having solid information rules the day with regards to drawing in clients to your site.
You can choose to hire a designer or videographer, or even hire a company that specializes in creating video or shoot the video ad yourself. If you choose D-I-Y, these are the following that you should consider.
- Length of the video
- Right Equipment and Editing Apps
3. Commence Your Ads into Platforms
After deciding you want to create video ads, from audience, content, to crafting your video ad, it is now bound to its final destination, a powerful social media platform. The are several platforms you can use to promote your video and get traffic and eventually get sales. When it comes to video ads, social media is your best friend. As an entrepreneur, it is safe to say that you are aware of the enormous reach of Facebook, Twitter, and YouTube. All three of these social media platforms offer custom video ad specifications and various budget options. They are excellent places to put your ads for traffic growth and conversions.
Learning and crafting video ads will set you up for the success of your business, these might be some few checklists to guide you as you start growing your business. During the process you might discover some new ideas that will differentiate your dropshipping from the rest. Marketing and advertising plays a big role in establishing your dropshipping business and getting more sales. So, what are you waiting for? Start planning to make a video today!